Strategic Planning Project Part 3
St. Jude Children’s Research Hospital
St. Jude Children’s
Research Hospital is paving the way to treating life-threatening childhood
diseases, and ensuring that no family every receives a bill for any expenses
such as treatment, housing, travel, and food. With a vision statement of “Finding
cures. Saving Children.” (stjude.org) and a mission statement that states that
they wish to “advance cures, and means of prevention, for pediatric
catastrophic diseases through research and treatment. Consistent with the
vision of our founder Danny Thomas, no child is denied treatment based on race,
religion or a family’s ability to pay.” (ibid.) St. Jude is leading the way
hospitals and doctors treat life-threatening diseases. However, they only have
one location to do their research and treatment that is based out of Memphis,
Tennessee. While the hospital has partnered with others all over the world,
many of them cannot compete or keep up with everything that the main hospital
offers to families. In this case study, I will begin with a SWOT analysis of
the hospital, and end by analyzing St. Jude Global.
A SWOT analysis is a
business tool that examines the strengths, weaknesses, opportunities, and
threats of a business. With the uniqueness of how St. Jude’s conducts their
organization, there have been multiple SWOT analyses performed when being used
for different case studies. I will be looking at Fern Fort University’s SWOT
analysis as well as one that I created after looking at their website for this
part of the assignment.
St. Jude Children’s Research Hospital has many
strengths. For starters, since Danny Thomas founded the hospital over 50 years
ago, the hospital has recorded that the “Treatments invented at St. Jude have
helped push the overall childhood cancer survival rate from 20% to more than
80%” (stjude.org) which is for a lack of a better word, amazing. They are
saving lives every day and although they cannot save everyone, being able to
push the survival rate of childhood cancer by 60% is very beneficial to
hospitals all over the world. As a result of this “St. Jude Children’s Hospital
is leading the way the world understands, treats and defeats childhood cancer
and other life-threatening diseases.” (ibid.) Another strength that the founder
never believed that the families of the patient will “never receive a bill from
St. Jude for treatment, travel, housing or food” (ibid.). As we are aware of,
any medical help or treatment in the States is outrageously expensive, and no
one wishes to every have a life-threatening disease let alone wish it upon a child,
so the hospital relies on its funding to come from donations, and in some cases
insurance companies to cover the cost of all expenses. Although this has its
issues, which I will discuss later, this system has worked for over 50 years
now and is saving families money that could be used for other things. They also
share whatever treatments they have found in their research to other hospitals
all over the world. And finally, St. Jude wants to give each patient a normal
childhood or as close to one as possible. Because of this they treat all
patients as outpatients (stjude.org). Afterall, they are treating a child who
should be at home playing with their friends and family and going to school,
not stuck in a hospital bed. They are also partnered with the PGA which often
holds events to raise awareness and money for the hospital so they can continue
their life saving work.
St. Jude’s has a few weaknesses. These weaknesses are
primarily cost based. According to Fern Fort University’s SWOT analysis, they
found that in comparison to other research hospitals, they have a “higher
attrition rate and have to spend a lot more compared to its competitors”
(fernfortuniversity.com). This is true as they are a non-for-profit
organization and cover the cost of all the expenses of each family that they
help. On top of this, Fern Fort explains that their “Financial planning is not
done properly and efficiently.” (ibid.) Of course this is true based on their
model. When looking at the hospital’s website, it says that “an estimated 89%
of the funds necessary to sustain and grow St. Jude must be raised by ALSAC
from generous donors who are united with us in a common goal: Finding cures.
Saving children.” (st.jude.org) If 89% of the funding you get is from one
specific charity, it makes it harder for you to be financially stable. This
causes issues with being able to treat every patient that comes to them needing
the life saving help they require or pay for the expenses they list that they
provide the families and makes it harder to expand. This funding issue is a
massive one that explains why there is only one location and they only have a
license for a total of 80 beds. For what they are doing for the world, they
need to expand and try to get licensing for more than 80 beds. And the 80 beds
license and one location are the other main weaknesses that the hospital
has.
As there were not a lot of opportunities and threats
to the hospital, I will be pairing the two together. For opportunities, they
have a few. These opportunities are to partner with other charities so they
would not depend on the ALSAC and donors, partner with different airlines to
cover the cost of travel, and expand or to fully partner with other hospitals.
As mentioned above, it is hard for them to expand as most of their income comes
from one specific charity and as of right now, that money is being used to
sustain the current and only location. So, in this case, the other opportunity
is to fully partner with other children’s hospitals all over the world. The
hospitals would use the same principles and research techniques as the main
location and trade information amongst them, but not be called a St. Jude
hospital. Kind of the same way that sister schools or towns work. This way, not
only would the cost of most expenses be covered from wherever they are located
and the families would not have to travel, but their practices would be
preformed all over the world. The only issue with that would be stepping in to
financially help with and train doctors in hospitals in low- or middle-class
countries as they may not have the same resources as upper-class countries do.
Finally, the only threat that I could find was the risk of not having enough
donations or having the ALSAC pulling out of their deal with the hospital. If
that happens, then they would need to find another source of income, become a
for-profit, or close which would not be good.
St. Jude has a global organization that is called St. Jude Global. St. Jude Global recognizes that more than 90% of children that live with the life-threatening diseases the hospital studies and treats lives in low-and middle-income countries (stjude.org). In this they team up with the Department of Global Pediatric Medicine to “create a network of interactive institutions that will form a global alliance focused on reducing this gap worldwide.” (Ibid.) Their approach consists of three aspects: (1) education, (2) capacity building and patient-centered care, and (3) research (ibid.). Through these aspects they were able to expand their unique operational model to multiple low-and middle-income countries. In their expansion, they were able to partner with 24 hospitals throughout 17 different countries in Central America, South America, and all over the Eastern hemisphere (ibid.). This organization has sadly only affected roughly 3% of children worldwide, but hopes to grow in the future. St. Jude Global has taken the expansion opportunity and has taken off with it to help those around the world. While everyone is still welcome to get their treatment in Tennessee, being able to partner with these other hospitals will be very beneficial for each country in the long run and takes some of the stress away from the main organization about expanding to other countries.
Bibliography:
Fern Fort University. (n.d.). St.
Jude Medical SWOT analysis matrix (strengths, weakness, opportunities, threats).
Fern Fort University. Retrieved November 15, 2022, from
http://fernfortuniversity.com/term-papers/swot/1433/465-st--jude-medical.php
St. Jude Children's research
hospital. St. Jude Children's Research Hospital. (n.d.). Retrieved November
15, 2022, from
https://www.stjude.org/?sc_dcm=18579025627&sc_cid=pMax&gclid=CjwKCAiAjs2bBhACEiwALTBWZSIR7G2l99miNH-IYY0GiY5mq-1uAVMtxrThnRVtAQN-AaNbR0Co8BoC6TwQAvD_BwE&gclsrc=aw.ds
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